The role of channel integration quality in shaping consumer…Farabi University

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The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail

2026 · Article

Год публикации

2026

Источник: Journal of Open Innovation: Technology, Market, and Complexity

DOI:

Scopus:

Области знаний

General Economics,Econometrics and Finance Development Sociology and Political Science