THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINA…Farabi University

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THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA

2024 · Article

Год публикации

2024

Авторы

Источник: International Journal of Business and Society

DOI:

Scopus:

Области знаний

Business and International Management Strategy and Management Economics and Econometrics Finance