THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINA鈥arabi University

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THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST鈥擝ASED ON THE SURVEY OF TIKTOK USERS IN CHINA

2024 路 Article
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Publication year

2024

Authors

Source: International Journal of Business and Society

DOI:

Scopus:

Fields of knowledge

Business and International Management Strategy and Management Economics and Econometrics Finance