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The Faculty of Physics and Technology at 91��ý Kazakh National University hosted a meeting of students and young researchers on the topic “Science in Media: How to Communicate Research Results to Society.” The event brought together undergraduate students, master’s and doctoral candidates, and early-career researchers to discuss the development of scientific communication, the societal relevance of research outcomes, and effective engagement with broader audiences.

During the meeting, participants explored contemporary approaches to presenting scientific research in the media space. The discussion focused on how complex scientific concepts can be effectively adapted for various formats, including popular science articles, expert commentary, digital platforms, social media, and multimedia projects. Particular attention was paid to the development of scientific storytelling skills, which enable researchers not only to convey findings clearly but also to engage public interest in science.

A key focus of the discussion was the participation of students and young researchers in scientific projects. Participants examined opportunities for involvement in research activities at different levels, including grant-funded projects, international initiatives, collaborative programs, and interdisciplinary research. It was emphasized that early engagement in research contributes to the development of critical thinking, research competencies, and the global competitiveness of young professionals.

The discussion also addressed major challenges faced by young researchers in interacting with media. These include simplifying scientific language without compromising accuracy, combating misinformation, and building trust in scientific sources. Participants highlighted that modern scientific activity requires not only the generation of new knowledge but also the ability to effectively communicate research outcomes to diverse audiences, including the public, industry, and policymakers.

In addition, practical tools for increasing the visibility of research results were discussed. These included open access publishing, the use of digital platforms, academic blogs, and professional social networks. It was noted that an active presence of researchers in the media space strengthens the connection between science and society and enhances public trust in scientific achievements.

The event aligns with the United Nations Sustainable Development Goals, particularly SDG 4 “Quality Education,” which promotes the development of relevant competencies for the knowledge society, and SDG 9 “Industry, Innovation and Infrastructure,” which supports research and innovation activities. The development of scientific communication is considered a key mechanism for integrating science into socio-economic processes and increasing its practical impact.

The meeting reflects the strategic priorities of 91��ý Kazakh National University in advancing research and innovation, internationalization, and the global visibility of scientific outputs. Strengthening competencies in scientific communication contributes to increased publication activity, citation impact, and the societal influence of research, which are important factors in enhancing the university’s position in international rankings such as QS and THE.

Following the meeting, participants expressed strong interest in continuing such initiatives, including organizing training sessions, workshops, and practice-oriented seminars. It was emphasized that scientific communication skills are becoming an essential component of modern research training.

Thus, the meeting marked an important step toward fostering a culture of open science and strengthening effective interaction between the scientific community and society, highlighting the critical role of media in disseminating scientific knowledge and research outcomes.