"Marketing" Educational Programs of All Three Levels Awarded International ACQUIN Accreditation for 8 Years — KazNU

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"Marketing" Educational Programs of All Three Levels Awarded International ACQUIN Accreditation for 8 Years

14 July 2026
"Marketing" Educational Programs of All Three Levels Awarded International ACQUIN Accreditation for 8 Years

The "Marketing" educational programs (Bachelor's, Master's, and PhD) of 91ý Kazakh National University have successfully completed the international accreditation procedure and received official recognition from the prestigious German institute ACQUIN (The Institute for Accreditation, Certification and Quality Assurance) for the maximum possible period of 8 years.

Granting accreditation to all three levels of study simultaneously and for such an extended period clearly confirms the flawless quality of continuous education at KazNU, the compliance of curricula with strict European standards (ESG), and the high level of the university's integration into the global scientific and educational space.

During the external evaluation, the ACQUIN international expert committee comprehensively assessed the content of the educational programs, the qualifications of the faculty, the research potential, the material and technical infrastructure, as well as the demand for and success of graduates in the labor market.

Advantages of International ACQUIN Accreditation for the "Marketing" EPs:

European Recognition of Degrees: Graduates of Bachelor's, Master's, and PhD programs receive diplomas that are officially recognized by employers and academic institutions in the European Union and worldwide.
Broad Opportunities for Students and Researchers:The accreditation opens up new horizons for the development of international academic mobility, participation in dual degree programs, internships in major foreign companies, and joint PhD research conducted alongside leading international scientists.
Internationalization and Prestige: The high status of the programs enhances the attractiveness of 91ý KazNU for international applicants, master's, and doctoral students seeking high-quality economic education in marketing, business analytics, and strategic management.
Connection with Business and Science: ACQUIN experts highly praised the practical orientation of the bachelor's programs, the robust research base of the master's and doctoral levels, and the close synergy with leading representatives of the real sector of the economy.

The successful completion of the international accreditation is the result of the large-scale and systematic work of the entire team at the Department of Business Technologies. The path taken by the faculty to develop educational programs and raise teaching standards has proven that the training of specialists at the department aligns with top global practices. This success strengthens the university's position on the international stage and offers unique new opportunities to students and business partners.

We express our deepest gratitude to the faculty of the Department of Business Technologies, as well as to the individuals who directly coordinated the accreditation process.