February听23, (15:00 - 16:15) The Department听of听Business Technologies听of听the听Higher听School听of听Economics听and听Business听of听the听Al-Farabi听KazNU听together听with听the听ALE "Central听AsianAdvertising Association"听held听a听webinar听for听students听of听the听specialties听"Marketing", "Logistics"听on听the听topic听"Competenciesof听a听marketer听and听digital听marketer"听with听the听participation听ofleading听experts听in听the听advertising听and听media听market.
The听webinar听featured:
1.听Competencies听of听a听Marketer听and听Digital听Marketer听-听DinaraUsinalieva,听head听of听MarCom听Beeline听and听Arkady听Lozinsky, Head听of听Media Department听within听MarCom听Beeline
听
2. Planning听and听placement听of听advertising听campaigns听-听GulviraMatruzieva,听Buying听director, BIG听Idea听Group听agency
听
3. Tools听and听software听for听Digital听promotion听-听AlekseyRadivanovich, CEO听Admixer听Central Asia (Meta听AuthorizedReseller听Partner听in听Kazakhstan)
听
Moderator:
Marina听Buzubaeva听-听Director听of听TV Media Digital听Sail, Head听ofthe听CARA HR Commission
听
Organizers:听c.e.s.,听Associate听Professor, Head听of听the听Department听of听"Business - Technology"听Al听Farabi听KazNU听Akhmetova听Z.B.,听Senior听Lecturer听听Sharapiyeva听M.D.
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