Leadership, Quality, and Safety: Open Dialogue with Gaziza Omarova
At 91传媒 Kazakh National University, an inspiring and insightful meeting titled “Leadership Without Borders” was held with Gaziza Kudaibergenovna Omarova, Director of QS Azia Sertik. The event brought together students, faculty members, and young researchers interested in issues of quality management, leadership, and professional development. The meeting was conducted in an open dialogue format, allowing participants not only to learn about the speaker’s professional journey but also to discuss current trends in quality assurance, certification, and the implementation of international standards.
QS Azia Sertik is one of the dynamically developing organizations in Kazakhstan specializing in certification, conformity assessment, and the implementation of quality management systems. The company’s activities are aimed at improving the competitiveness of enterprises, promoting a culture of quality, and implementing international standards across various sectors of the economy. During the meeting, Gaziza Kudaibergenovna spoke in detail about the importance of quality management systems in modern business, the role of international ISO standards, and the significance of independent certification in strengthening trust among partners, customers, and international stakeholders.
Special attention during the discussion was devoted to leadership, professional development, and personal responsibility in building a successful career. In her speech, Gaziza Kudaibergenovna emphasized that standards and quality management systems form the foundation of sustainable organizational development, ensuring safety, transparency, and trust in economic and social processes. According to her, a culture of quality begins with the personal responsibility of each professional and requires a systematic approach to management processes, decision-making, and the continuous development of professional competencies.
Participants showed considerable interest in the practical aspects of implementing quality management systems in industry. The discussion addressed the development of the certification sector in Kazakhstan, the interaction between business and educational institutions, and the preparation of specialists with competencies in standardization, auditing, and quality management. The speaker highlighted that the modern labor market requires professionals who can combine strong theoretical knowledge with practical analytical, managerial, and strategic thinking skills.
The meeting also served as an important platform for discussing issues related to youth professional development and self-realization. The professional journey of Gaziza Kudaibergenovna became a vivid example of determination, leadership, and successful overcoming of professional challenges. Her experience inspired students to actively develop their own competencies and engage in professional initiatives and projects.
Such educational initiatives are directly connected with the implementation of the United Nations Sustainable Development Goals (SDGs). In particular, the event contributes to SDG 4 — Quality Education, as it enables students to broaden their academic knowledge and gain practical insights from industry leaders. The meeting also reflects the principles of SDG 5 — Gender Equality, demonstrating a successful example of female leadership in business and management. Furthermore, the interaction between the university and the business sector contributes to SDG 8 — Decent Work and Economic Growth, helping to develop the country’s human capital and creating opportunities for the professional advancement of young specialists.
At the conclusion of the meeting, Gaziza Kudaibergenovna invited proactive and motivated students to apply for internships at QS Azia Sertik, with the possibility of further employment within the company. This initiative opens new prospects for students’ professional growth while strengthening cooperation between the university and the real sector of the economy.
Thus, the meeting “Leadership Without Borders” became a significant event for the university community. It not only introduced participants to modern practices in quality management and international standards but also served as a powerful source of motivation for young people aspiring to contribute to the development of Kazakhstan’s economy and enhance its competitiveness in the global arena.
