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In the honor of   celebrating  April 23 — International Book Day  students of Group 102  of  the “Kazakh Philology” program at the Faculty of Philology of KazNU chose a modern format over a traditional event. They introduced an original way to promote reading by launching a creative video challenge.The main idea of the challenge is to turn reading into a trend among young people. Through short and engaging videos, students showcased their favorite books, presenting the joy of reading in a contemporary format.This initiative went beyond a single group and was passed on to others as a relay. Participants tag their friends and invite them to join the reading movement. In this way, a simple video transforms into a larger campaign aimed at increasing young people’s interest in books.In today’s digital age, the way information is consumed has changed. Therefore, such creative approaches help present books from a new perspective and make them more relatable to the younger generation.The initiative of the students of Group 102 in the “Kazakh Philology” program is a fresh and effective example of promoting reading. Reading is no longer just an obligation — it is becoming a trend.