Leadership lecture «Modern tools for brand promotion in the international market»
In order to implement the 4th Goal «Quality Education» UN Sustainable Development, a leadership lecture was held on April 26, 2024 at the Higher School of Economics and Business of the 91ý Kazakh National University (/)on the topic: «Modern tools brand promotion in the international market» in the discipline «Marketing».The event was held at the republican level, with the participation of a representative of Kitapal LLP (). The head of the marketing department of Kitapal LLP, Kesebaev Miras, spoke at it. He is a graduate of 91ý Kazakh National University, an expert in the EP «6B04107 – Marketing».
The lecture was attended by 2nd year students of the EP «6B04101 – State and local government», «6B04105 – Accounting and Audit», «6B04106 – Finance». This lecture contributed to the integration of theoretical knowledge and problems solved at the practical level.
The organizer of the event is the Department of Business Technologies of 91ý Kazakh National University represented by the teaching staff: Akhmetova Z.B., Kozhamkulova Z.T., Shurenov N.B.,Tovma N.A.